Seminar «How to build a new clinic and how to manage it»

In EMC Medical School was held a two-day seminar «How to build a new clinic and how to manage it» by Phd Serguey Anoufriev, founder and CEO «St. Petersburg Medical Forum». Serguey Anoufriev has wide experience in development of Russian private medicine. On these seminars he tries answer different difficult questions about management, marketing, also he analyses expert opinions of leading managers, lawyers, psychologists, which works can help to develop private medicine.

In this seminar took part doctors of EMC. He tried to make dialogue with his audience and wanted everybody to express his opinion. 

At the beginning of the seminar he asked his listeners to tell him all the questions which are necessary to answer.  Then, he told about the history of private medicine in Russia.  He also noticed the special features of this practice in our country.  Serguey Anoufriev analyzed the statistics how patients use private medicine in Russia.

Serguey Anoufriev also reported about corporate culture of the clinic. Understanding the interests of doctors and other employers can help to get success in managing the medical center.

The speaker also told that the patient’s needs are very important. The quality of treatment and attitude to them for the patients also play a big role in this process.  Everybody wants somebody to listen to him and answer all the questions. Internet and other modern technologies help patients to take an active part in their treatment. They can search necessary information about their treatment in Internet. They don’t want to be an object of the treatment. They want to be a partner of the doctor and know everything about their treatment. The doctor should try to communicate with his patient and answer all questions. Also Serguey Anoufriev told about different ways how to attract patients and keep them in the clinic. He gave some advices about marketing that can help clinic to function well. He noticed that it is necessary to adopt to modern conditions, he mentioned about remote technology, mobile gadgets, which doctors can use in order to communicate with patients much easier and more effective. Serguey Anoufriev analyzed the standards of communication with the patients (verbal communication and communication using electronic gadgets).

The listeners of the seminar were also interested in the theme about formation of personal doctor’s brand. This personal brand has also influence on the image of the whole clinic. It helps the doctor to build his career.

 Serguey Anoufriev held this seminar using his professional experience of his doctor’s practice. He made examples of his work and everyday situations. EMC doctors got a lot of useful information and with great pleasure shared their experiences.